We saw a real opportunity for brands to become broadcasters, make existing social channels work harder, turn customers into ambassadors and most importantly make the experience fully measurable.
The big shift that we're tapping into is the move from the passive 'couch potato' TV experience, to active viewing on laptop or mobile devices. We believe real engagement comes through giving people something worth talking about.Through our interactive social entertainment formats housed within mobile ready applications we measure a campaign at every stage of it's lifecycle giving clients data they can use to demonstrate their marketing spend is going further.
dot.talent and Littlewoods executed a Facebook First; a live 1 hour celebrity led lifestyle format accessible only on the Littlewoods page. Laurence Llewyn-Bowen took ‘Changing Rooms’ into the social age to debut his new home collection and we saw social interaction on par with a prime-time lifestyle TV show. More than 1,000+ comments were posted by viewers on top of the 11,700 interactions with a single Facebook post and 5,000 competition entrants via our bespoke application. Littlewoods reported a 282% increase in week 1 sales of the collection compared with other launches. Clearly, Littlewoods consumers liked the show.
In June 2011, we hosted the very first ‘Live From Gino’s Kitchen’ Facebook show. Streamed live and exclusive for Gino’s fans, and hosted on his Facebook page, the format included live cooking demonstrations, fan phone-ins, wine pairing, hints and tips for Father’s Day and a competitions throughout. The show proved hugely popular among his fans, with more than 25,000 people tuning in to watch the 1 hour broadcast.
A celebrity brings a ready-made audience that will drive more traffic and new fans for the brand. Our carefully crafted social campaigns on Twitter and Facebook work for the brand, the talent and most importantly the audience.
With 5,000+ celebrities listed in our indexing tool, we look at the typical or desired brand fan and then look at a celebrity based on their audience data rather than putting our fingers in the air and guessing. Our tool helps brands that need to target a specific audience find the exact celebrity that can take them there. Social data removes the unnecessary ‘fluff’ from celebrity endorsement and directly affects the success of any campaign.
Read the dot.talent Marketing Week cover story
KX Gyms approached dot.talent for help in embarking on their first foray into social media. KX wanted a Facebook Application that would curate content from across the social web, and present it in an engaging format that was in keeping with the sophisticated and premium nature of the brand. dot.talent’s groundbreaking ‘Canvas App’ was deployed, with it’s innovative ‘wall display’ able to showcase image and video content, tweets, Facebook posts and more, while utilising the OpenGraph API for liking and commenting. In addition, users can share content from within the app to other networks, such as Twitter and Pinterest, enhancing it’s reach further still.
Working with dot.talent to maximise the impact of their sponsorship of ITV’s daytime show ‘Let’s Do Lunch with Gino & Mel’, Littlewoods implemented dot.talent’s **Facebook Media & Competition App**. The app presented a mix of video and image based media, shot behind the scenes of the ad shoot with Myleene Klass. A multiple choice question entry and in app commenting leveraged Facebook’s OpenGraph API to open up secondary audiences. In the six weeks it was active, the App generated just under 5,000 visits, averaging 500 entries per week.
Brands are media owners able to speak directly to their consumers through social media platforms. Through easy to use metrics, dot.dash is a tool that cuts through the noise allowing you to harness data to maximize the full power of the social web.
Gala Bingo reached out to dot.talent to support their search for a new brand ambassador, that would be used in both online and ATL campaigns to launch the all new GalaBingo.com online experience. By using Talent Rank, dot.talent’s social indexing tool, Gala Bingo were able to input their customer demographics and identify a list of celebrity talent that resonated with their users, and had a strong social media presence as well. Based on Talent Rank’s analysis, Peter Andre was chosen, and went on to star in TV advertising, online media and Facebook ad campaigns with unparalleled engagement levels.
@dot_talent We won! Retail and e-commerce FTW!! #revawards
yesterday
After great success at the Venda-ECMOD Awards, we're thrilled to be heading off to Rev Awards tonight, shortlisted under 'Retail & E-Commerce' for our Littlewoods Live format!
Posted: May 17 2013 01:44pm
Smooth operator, veritable Arsenal enthusiast.
dot.talent was born after Danny realized that there was a major opportunity in the market to help celebrity talent make maximum use of social media and new digital technology. Setting up the company back in 2010 represents the culmination of Danny’s 14-year career within the digital and mobile industries.
Platform agnostic creative, enjoys life in 3D.
Tony heads up the creative technology and production team at dot.talent. A digital veteran having worked across broadcast TV, mobile and a wide range of online formats. Tony’s extensive digital career has taken him from CD-ROMs and animation, to publishing multi-language websites, mobile apps and social media formats.
Loves photographing his lunch with Instagram, appalling golfer
Olly is dot.talent’s Social Media Manager. A large amount of his time is dedicated to community management – growing, nurturing and occasionally mobilising online communities. He’s our resident Android champion, an absolute geek for technology, and represents one half of the dot.talent branch of the Tottenham Hotspur Supporters Club.
Man about town, twice Apprentice auditionee…
Danny is a member of dot.talent’s SSS (Special Sales Service) and loves nothing more than to chat about new business opportunities with both brands and media planners / buyers. He’ll even buy lunch!
A fashionista, who loves shoes, Zara and Snack a Jacks.
Listen to Danny’s Spotify playlist here
Dr. Pepper aficionado, still lives at home!
One half of the designing duo at dot.talent, Leo is known for saying somewhat frivolous comments but claims he is a secret genius. He is usually found using every short cut known to man in Adobe CS, scheming creative sub projects with fellow designer John Pett or knuckling through our digital projects. His whereabouts can be identified by a pist or a Dr. P. followed by… ‘Ahhh’.
